Fun-Nominal Group

Events - Marketing - Impact - Holidays

Category: Uncategorized (page 1 of 2)

Let the 2018 be a year of Progress

Let progress be your standard. If your product or service has great upward movement that is what is important. It may not be about having the #1 spot, about getting thousands of likes. If your core audience is loyal and growing at a steady pass you are on the right path.

Don’t spend your time worrying about your competition. Put your best information out and let your audience grow with the right postings, ads, and messages.

Just keep moving forward- stay out there, stay focused, and let progress takes its course. Enjoy the forward motion.

Merry Christmas & Happy New Year

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2017 has been Fun-Nominal! We completed over 200 events, worked on amazing marketing campaigns, and even taught 3 classes in Hospitality. It is hard to believe that 2018 already has over 150 events on the calendar and so many new clients with incredible projects I can’t wait to share with everyone through out the year.

This year included private events for eLaw at the Mets and Yankees, a few dozen street fairs in NJ, conferences in every Atlantic City casino (some more than once!), a trip the the Dublin (OH) Irish Festival, a project that took us to 75 cities in PA & NJ, several grand openings and a great new involvement in the Nazareth Chamber with the LV Non-Profit Expo, Bikfefest, and more!

None of this would be possible without the clients, the vendors, the suppliers, and staff that make Fun-Nominal Events & Marketing so Fun-Nominal.I am incredibly thankful to each and everyone of you that have supported us this year. I hope everyone enjoys a peaceful and joy-filled holiday.

Rushing Around the Christmas Tree


Everything seems like it moves faster the closer the calendar gets into Dec. 25th. The normal work and home life gets filled with cooking, baking, shopping, wrapping, photo taking, and so much more. I hear time again and time again how busy everyone is.

Then there are the folks in hospitality- the event planners. We wear numerous hats every day. Want to go to that company Christmas party? We spend our time not just picking out an outfit but perfecting the menu, securing rsvps, decor, entertainment, and take home gifts.

If event planners weren’t busy enough- I have noticed how good planners often also fall into the “other duties as assigned” category. This holiday season aside from the normal tree lightings, fundraisers, stuffed animal clinics, Christmas parties, grand openings, for me the extras this season have added some unique projects to the Fun-Nominal plate. This year we are also doing marketing audits in 87 locations through out PA and NJ and Christmas hut management.

So….Remember- as you are busily attending sales, special meals at your favorite restaurant, checking into your hotel, and/or attending a party be extra nice to the planners and hospitality staff who are doing all the normal holiday bustle but also bustling to make your holiday season the merriest ever.

Season of Giving

Thanksgiving is just around the corner. And like Wilderness Explorer Russell who just needs to help out the elderly (Carl) in UP, we all are getting in the spirit of giving. The holidays have become a time where every where you turn there is an ask for help.

There are literally thousands of non profits and some really tug at the heart strings. Cures for diseases, dogs and cats who need homes, disaster relief, the arts, and the list goes on and on. Some things to consider:

1. Make sure as you are giving you know how you are giving to. Visit CharityNavigator.org and see what rating the organization has including how much money is allocated to the actual cause you donated to. Yes there are charities out there where less than five cents for every dollar makes it to the cause.
2. You can’t save everyone. There are groups, especially with animals that are doing good, but so much good it is actually bad. If you are looking to donate to an animal group it is important to know how they do business. Some people foster animals but it ends up as more of a hoarding situation. A good animal rescue has a capacity limit and there should be a revolving door of adoption. (also- remember pets are not gifts they are commitments for the duration of the pet’s life!)
3. Make it a team effort. Lots of charities have lists of what they need to be successful or lists of items they would like to gift to selected kids. Perhaps your corporate Christmas tree can have gift tags with these items for employees to select and fulfill. Seeing that pile of gifts is a great morale boost to any workplace.
4. Make it a challenge. Consider having a food drive challenge between departments. You can compete in the most weight donated, the most items, etc. Contact a local food bank and see what items they need and as a company you can feed families over the holidays.
There are so many ways to make a difference. Need help finding a charity, organizing the giving campaign, or managing the entire activity? Fun-Nominal Events & Marketing would love to help you make a difference.

Oh- and the next three items in this email are great ways to give back!

The Glitch- a tale of Vanellope Von Schweetz


Since “Monsters, Inc.” was such a hit we are continuing with “Wreck-It Ralph.” First, if you haven’t seen this movie it is cute and fun and the sequel is coming out soon.
Vanellope is a great character. While it is not her fault her character is the victim of faulty video game code that makes her affected by the game glitch. The video game racers who play “Sugar Crush” soon learn that when there is a game glitch Vanellope actually helps them win the game. They may not choose her as their game character at first but after they discover her glitch advantage she becomes their go-to character.
In events you can often find a glitch. The weather. No-show vendor. Wrong item from a vendor. Venue issue where you need to move/shut down. It happens and sometimes it is out of your hands. It is how you handle the glitch that makes you successful.
I am happy to say that we handle the glitch for our events, our client events, and a whole heap of emergency phone calls from others running events about their glitches. From ice cream trucks cancelling at a corporate picnic and pinch hitting a freezer, ice cream, and toppings from The Bethlehem Dairy Store (Thanks TBDS!), providing large drum fans for the Fire Dept, during a fire, to modifying a venue after a gas explosion. After hundreds of events we keep learning so that when you have your glitch- we can help get you to your event finish line.

Events Planners and Marketers- Are you a Mike Wazowski or James P. Sullivan


There are two kinds of marketing and event planners. The first are the Mike Wazowski’s or those that are happiest getting everything ready for their client (“Sully”) to succeed. Mike in the Disney movie “Monster’s Inc.” is always making sure Sully has everything he needs to succeed. He is there earlier and stays later ensuring his success. When it comes time for reward and celebration he is always behind the logo, seen only with his hand, etc. He doesn’t care because he has 100% excitement for Sully.
Sully has talent at scaring, in fact he is the top scarer in the business. He shows up, does his job, and is great at it. Sully graces the cover of magazines, posters, ads, etc. He understands and appreciates all that Mike does but always remains in the spotlight.
I am always amazed at the marketing company and event planner that wants to shine at every client event/function. The Fun-Nominal Event & Marketing viewpoint is that we are Mike Wazowski. We are happiest when are clients are in the spotlight shining and getting the full attention. We are excited when they win awards and host successful client and public events.
Our hope is that when you are considering outsourcing your event/marketing you add someone who wants to lift up your team and not just showcase themselves through your initiatives.

Look What’s Popping Up in Allentown!

City Center’s “Chameleon Pop-Up Shop” occupies 1,931 square feet on the first floor of Three City Center, a Class A office and retail building at 515 Hamilton Street. Vendors can rent the entire store or space within it for between one day and several weeks, meaning multiple vendors may operate in the space simultaneously. For interested vendors with little to no experience with pop-up retail, City Center has created a guide to help ensure their success.

I am very excited to help with the new pop up shop. If you have an idea please gt in touch and let’s start planning today!

Gain Exposure through Cause Marketing!


Did you know that people are 66% more likely to use a business that gives back? With society caring about the ethics of businesses and how they affect their community and favorite charities now might be the time to find out how to get involved with events with organizations. Want to learn more or get partnering ideas? Give me a call or send me an email.

A great way to jump into the mix is to sponsor your favorite non-profit at the Lehigh Valley Non-Profit Expo. For only $155 you give your select organization a table to promote, recruit, and fund-raise. Oh, and you be there at their table promoting your business too! For more information or to register email Tina@nazarethchamber.com.

Online Marketing- Who Are You Hiring IRL (In Real Life)?

With the growing importance of online marketing, specifically with social media, there are many companies popping up offering social media strategy and services. Companies that once just focused on public relations and motivational speaking have tacked on social media as an a la carte service. Or worse, the person who wants a side income and is offering you marketing advice and management for a fee.

Situation One– The “Add-On” or “Side Business
Protect yourself. Do you know where your graphics come from? Are they using licensed materials that you can be sued for using? Are they fulfilling their contract? Have they done their research on posting times, the right social media platform for your business, the right audience targets for your ads? Most importantly are they a registered company that is insured? Nothing like facing a problem and finding out you are left holding the bag if something does go wrong.

Situation Two– The Advertised “Free” Service
There are companies who even have very fancy marketing on television offering to create your business Facebook for you for free. What they don’t tell you is they own your page. They use your name, your photos, and information that you give them and create a page that you don’t own. Then you have to pay them a high monthly fee to post generic information that they are posting on all other businesses in your industry or they will cancel our page. If you don’t except their expensive price tag to buy your site back it is deleted or they let it go stagnate

Five Big Items to Watch Out For-
Click here to continue reading
1) Do you own your Social Media Site like Facebook? The company owner should always be the administrator. People who handle your page can be an editor and still access their functions on your page.
2) Do you have a contract stating outright who owns the page?
3) Are you paying an individual an or an insured company?
4) Does your agreement offer the ability to post content specific to your business?
5) Is there a confidentiality clause that our intellectual property and marketing strategy will remain private during and after the agreement concludes?

Personal Examples to Why These are Important
1. I have a client who used a service to do their company’s Facebook. Their agreement came to an end and they were not the admin (and in this case not on the account at all.) Now we are having to create a new account and name, build their following again from the ground up with that old dormant site just sitting on Facebook outdate and confusing to viewers.
2. With an agreement in writing the above situation could have been settled legally with proof of ownership.
3. A client received a letter they were being sued for using a copywrited article. When the client phone obviously agitated, I asked basic questions. When was the post, what was the content, and who was the company suing. I assured the client that if I posted the misinformation I would be responsible if there was a lawsuit. (Thanks business insurance) BUT WAIT- I was very confused since I write all my own content. When I researched the offensive post, it was TWO YEARS before I was hired. When I informed my client he then called the previous page manager who was not insured. Sadly, but client had to use his business insurance to settle the claim. Of course, if you are using an upstanding company this is altogether avoidable, but things do happen and make sure you are covered and those you use are covered.
4. I often get clients who use an industry-wide service that then posts generic content across the US. If there is a participating company in the nearby area all the content is the same. In one case on top of the crazy monthly hosting fee they required $54 per month just to personalize a post!
5. Nothing like hiring someone an after a period of time moving to a new company and finding out they have a new client in the same industry. Or, hiring a company that has similar clients to your business. If you have a confidentiality agreement you know your strategy is safe and will be conducted separately from other clients. In the case that something does get shared again you have legal recourse.

Final Thought
Fun-Nominal Events & Marketing contracts reflect all the above features to protect your business and ensure that your business is getting marketing in ways that are specific to your needs. If you would like to discuss your marketing strategy set up a time to meet with us personally.

OHHHHMMMMMMM!

peach-green-tea-lemonade

So many people in the event world are running around with multiple balls in the air. Today I suggested an event date to my students and their response is how overwhelmed they are between school, work, internships, and events. I wish I could say it gets easier. It doesn’t.

My Event Planner & Marketing life is amazing. I love it. I love the highs. Hate the lows. I run from event to event often having 4-6 EVERY WEEK! That means planning events, putting events to bed, all the while juggling meetings, email, phone calls, and well…LIFE on a daily basis.

It never ends and the push continues. Yesterday I had a headache. It hurt. It hurt bad. I ran from task to task and finally stumbled into Starbucks for a Peach Green Tea Lemonade (My Fav!) for the caffeine when I ran into my former assistant event planner now amazing fitness guru. I almost didn’t see her since I was in a headache fog. Her statement was, “Sometimes you need to just stop. Make the choice to take time out.” She has no idea how right she was and it was something I needed to hear. Now, that doesn’t take away my epic to-do list just before a giant Grand Opening Saturday morning/afternoon and big Cigar Event Saturday night along with several other events. It does mean that maybe Monday morning I can take an extra 15 minutes to read the paper or finish an extra chapter in a guilty pleasure reading book…..if I can fit it in!!

In a crazy world plan time for you. Take time to relax and reboot. Join Kim Gorski (the above mentioned fitness guru) for yoga or another class, visit KrisAnn Albanese for a massage. Get your nails done. Read. Sleep an extra 10 minutes after the alarm. But let yourself enjoy some time if your body is telling you to take a break. When you are on an airplane the stewards tell you to put your oxygen mask on before helping others. Same rule applies here. If you are too burnt out to function, how are you really going to help others. Most of all….just BREATHE.

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