Re-Alignment Workshops
Does your festival, event or even Board need a re-visit to the basics, new ideas or just a fresh look? Festival Re-Alignment is a one-day seminar that delves into a variety of topics that can be catered to your organization’s or community’s needs. Workshops are typically six topics and include lunch for small groups to 20 people. Contact Fun-Nominal Events for more information by filling out the contact form.

Session Topics Include:

Non Profit Organizations Sponsorship Logistics Volunteers Transportation and Parking Social Media

Food & Beverage Marketing Programming Cash Management Non Traditional Marketing

Ticket and Pin Programs Parking & Security Cooperative Events City Relations Working with Schools

Working With Your Downtown Know Your Audience Hospitality Merchandise

Additional Seminar Topics:
Bring Community Resources into Your Event
Event partners lurk around every corner. Merchants, manufactors, and business may be diguised sponosors, sales locations, volunteers and in-kind donations. Discover what you community has to offer your event. Community pride, partnerships, promotions and sponsorships will be covered.

Sponsorship…101 An Introduction
Sponsorship. . .where to start? Advertising? Event Marketing? Partnership? This presentation will explore the concept of sponsorship, and all aspects necessary to develop an outstanding program to bring financial support, in kind resources, and marketing initiatives for your event.

Sponsorship Inventory
Before you can begin selling sponsorship in your event, it is essential to possess a firm understanding of your product, its commercial assets, its marketing and promotional value, and an identifiable pricing structure. This presentation will explore ways to identify a festival or event’s complete sponsorship inventory, and how to assign sponsorship benefits commensurate with prices.

Sponsorship/Partnerships
Effective sponsorships are based upon creating value and benefit for both the event and its sponsors. This presentation will explain how to create sponsorship programs designed to individually meet the marketing and business goals of an event’s corporate partners. Partnerships are two-way relationships where both parties invest in each other, understand that their union makes both partners stronger, and realizes that both loose if they don’t work together.

Food & Beverage Programs
Every event serves food and beverages to generate revenues for its programs, and to accommodate the needs of its patrons. This presentation will examine the questions an event should ask itself before launching its programs. They will explore every element necessary to create successful food and beverage ventures, including: Structure, Applications, Logistics, Evaluation, Presentation, Quality, Safety, and of course, Financial Success.

Alcohol At Your Event
Beer, wine, coolers and hard spirits can mean substantial revenues for festivals and events, but at what price? This presentation will explore the pros and cons of securing alcohol at your event, including licensing, location, insurance, tips training, security risks, logistics, structure, presentation, professional partners, sponsorship, etc.

Parking and Transportation
Even if your event is spectacular, if your patrons cannot get to it, it is destined to fail. Hear how events have successfully created systems to park and transport its patrons safely, successfully and profitably. This presentation will outline key steps to follow in creating a parking and transportation program most suitable for an event’s needs.

Evaluation
What separates a good event from a great event? Very often, the full knowledge and understanding of our product. This presentation explores the importance of critiquing every aspect of your event, to keep it fresh, and to give our board of directors and staff the information they need to make informed decisions. We will look at what to evaluate, how to evaluate it, and what to do with the information once we get it.

Hospitality
Arguably one of the most valuable sponsorship benefits an event has to offer to attract, renew, and expand its sponsorship base. This presentation will explore important aspects of sponsorship hospitality programs and how to create them for your event. In addition to creating specialized hospitality programs to attract and entertain sponsors, the presenter will explore the truths and myths about business-to-business marketing and how it impacts sponsorship at events.

Pins & Tickets
Whether your event is gated or free, all events can utilize ticketed areas, ticketed concerts, ticketed food and beverage programs, ticketed transportation systems, etc. This presentation will explore the opportunities that buttons/pins/tickets creates for an event, be it sponsorship, pre-festival promotions, enhanced media awareness or interest, and revenue potential. Creative sponsorship packages, promotional vehicles, and antidotal examples will be provided.

Festival Logistics
When your success depends upon operational revenues, event managers need to review every detail and assure logistical expertise and full implementation. This presentation will look at the organizational structure necessary to assure all logistical details are handled, from communication to rest room facilities to parking and transportation to security, safety, risk management, signage, food and beverage, merchandising, etc. are covered.

Organizational Structure
Before the concerts are booked, sites are designed, marketing strategies established, a festival must have an organizational structure. This presentation will examine how the development of a sound organizational structure can create the foundation upon which a festival can be built, mature, and grow to those levels its community will accept. We will look at communication issues, committee structures, job responsibilities, time tables, goals and objectives, measurement and re-evaluation.

Using Volunteers to Build Sponsorship
Volunteers mean a great deal to festivals and special events. But how many of us have really looked at our volunteer base as a sponsorship solicitation tool. This presentation will examine ten (10) ways in which your volunteer program can be strengthened while at the same time utilized to identify new sponsors, increase the event’s chances to enhance sponsorship, and utilize its numbers and strength to build value for its sponsorship dollars.

The Future of Festivals – Free Versus Gated
In most cases, festivals started in the US were free. However, over time, the expense of maintaining an organization and running a quality festival safe for its patrons has become increasingly expensive. This presentation will explore the pros and cons of free versus gated events. Examples from events across the country who have started free and taken their events to gated, will be provided.

The Development and Management of a Festival Volunteer Program
Most community festivals and special events cannot survive without volunteers. But just what do volunteers mean for an organization and its events? This presentation will explore the importance of creating a sponsorship program philosophy, operational procedures, and establishing the resources necessary to develop and maintain a quality volunteer program. The speaker will explore elements essential in the development of a quality volunteer program, how to find volunteers, how to register and track volunteers, identifying volunteer assignment methodologies, volunteer job descriptions, program evaluation, and volunteer benefits packages.

Festival Memberships
While most festivals have looked for operational revenues, admission proceeds, sponsorship dollars, or grant monies to fund its programs, the creation of individual and corporate membership programs has gained in popularity. This presentation will examine how a festival and its corporate community can benefit through the establishment of membership programs. It will explore key elements necessary to provide as benefits for its membership, the delineation of key membership levels, tracking, communication, and appreciation programs. The presentation will look at both individual patron levels, and retail business membership programs.