The Social Distancing Logo- Temporary Branding
If you are listening, you are spending time social distancing at home with your immediate family and pets. There is a lot of marketing to help encourage folks to do their part in flattening the curve. Corporate companies have taken on the challenge to show their support of the movement.
Hyundai has made their “H” a fist bump as the middle, NBA is on the laptop, Starbucks has a mask, Nike just isn’t doing it, heck- even the McDonald’s arches have separated. Locally, thanks to Marketing Director William Childs now Kitchen Magic has joined the trend with their signature gnomes Stanley and Yost working farther apart.
These are temporary logos. In time we will be back in business and celebrating at events together. Logos will go back to normal. Until then we continue to watch how businesses marketing and brand during these circumstances.