The Social Distancing Logo- Temporary Branding

If you are listening, you are spending time social distancing at home with your immediate family and pets. There is a lot of marketing to help encourage folks to do their part in flattening the curve. Corporate companies have taken on the challenge to show their support of the movement.

Hyundai has made their “H” a fist bump as the middle, NBA is on the laptop, Starbucks has a mask, Nike just isn’t doing it, heck- even the McDonald’s arches have separated. Locally, thanks to Marketing Director William Childs now Kitchen Magic has joined the trend with their signature gnomes Stanley and Yost working farther apart.

These are temporary logos. In time we will be back in business and celebrating at events together. Logos will go back to normal. Until then we continue to watch how businesses marketing and brand during these circumstances.

Message As If The World Is Watching

Now more than ever your company and organization’s brand are being tested. Your logo, images, messages, and how you treat your customers & staff is being evaluated. We are facing uncharted times with everyone figuring out if they are essential/non-essential and how to stay safe.

There are companies like the State Theatre of Easton that closed gracefully keeping the public and staff safe. They are working to postpone for the future and send us good morale community messaging. Their Facebook page has become a go to for feel-good posts and videos about the Arts.

Kitchen Magic followed the decision to close and helped their staff navigate what it means to be separated. They even have a family (Employee) Facebook group page to stay friends/connected. They have launched a video to feel good about the time spent in your kitchen now especially, and over the years. No sales – just warm fuzzies. (Give it a watch –

Facebook has posted a video about reconnecting when the time comes but the importance of seeing faces. Clearly about their product but never mentioning their services.

Kaplan’s Enterprises (Kaplan Awnings) is open with waiver but is paying their staff to make masks for first responders and medical personnel. To date they have donated over 750 masks working hard to keep the community safe.

Then there are other companies. Tales of forcing to make employees working in unsafe environments or quit/be fired. Overstaffing departments and unnecessarily crowding instead of making the smart business decision to part temporarily with staff.

When this comes to and end and we return to whatever will be the new norm who will you do business with? The company that helped feed your family. Cared for their employees? Gave back to the community? Will you avoid companies that treated their employees unsafely?

Let us know if we can help you with your online messaging and brainstorm strategy for your business during these strange times.