There are two kinds of marketing and event planners. The first are the Mike Wazowski’s or those that are happiest getting everything ready for their client (“Sully”) to succeed. Mike in the Disney movie “Monster’s Inc.” is always making sure Sully has everything he needs to succeed. He is there earlier and stays later ensuring his success. When it comes time for reward and celebration he is always behind the logo, seen only with his hand, etc. He doesn’t care because he has 100% excitement for Sully.
Sully has talent at scaring, in fact he is the top scarer in the business. He shows up, does his job, and is great at it. Sully graces the cover of magazines, posters, ads, etc. He understands and appreciates all that Mike does but always remains in the spotlight.
I am always amazed at the marketing company and event planner that wants to shine at every client event/function. The Fun-Nominal Event & Marketing viewpoint is that we are Mike Wazowski. We are happiest when are clients are in the spotlight shining and getting the full attention. We are excited when they win awards and host successful client and public events.
Our hope is that when you are considering outsourcing your event/marketing you add someone who wants to lift up your team and not just showcase themselves through your initiatives.