Have a new product or event and you want to get the word out? Often organizations will post with or without a boost and they sit hoping for a viral spread of their information. Or, the same organization creates hashtags that they think are clever but are original to just their post.
Clever hashtags are great. But don’t rely on just your company tag or creative tag. Use tags that make sense. Tag a holiday you are building around, event or festival, area you service, or popular trend to increase your online reach.
However, don’t discredit your post by tagging celebrities that are a stretch, an event you aren’t involved with, or something political that can divide your customer base. (unless of course you are a politically tied organization!)
If you don’t know what to hashtag, how to hashtag, or even what to post message us. We offer workshops on how to post and tag on your own up to and including handling the content posts and tags for your organization. We would love to assist in the growth of your online marketing.